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Airport Marketing: Strategies To Cope With The New Millennium Environment Download Epub Mobi Pdf Fb2

 

 

 

Airport Marketing: Strategies to Cope with the New Millennium Environment

by David Jarach

rating: ( reviews)

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Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

 

 

Details:
rank: #3,588,753
price: $64.83
bound:
publisher: Routledge (August 28, 2005)
lang: English
asin:
isbn: 075464085X, 978-0754640851,
weight: 13.6 ounces (
filesize:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Millennium,Environment, illustrated,edition.,,Avebury,AviationAirport,marketing:,strategies,to,cope,with,the,new,millennium. As,the,low,cost,airlines,require,lower,fares,,airports,assigned,to,this,segment,...... Airport,,,Marketing,,,-,,,Strategies,,,to,,,Cope,,,with,,,the,,,New,,,Millennium,,,Environment. Environment,,Vol. Feb,9,,2005,..Airport,,Marketing:,,Strategies,,to,,Cope,,with,,the,,New companies,,,in,,terms,,of,,developing,,new,,strategies,,and,,business,,models?,,..Jiang,,Hcruise,, embarkation/disembarkation,,ports,,,and,,has,,enabled,,the,,airport,,to,,handle,,....(2006),,Internet ... Most,,importantly,,,the,,book,,carefully,,analyzes,,the,,strategies,,that,,are,,needed,,for,,..Airport,,Marketing:,,Strategies,,to,,Cope,,with,,the,,New,,Millennium,,Environment,,[ David,,Jarach],,on,,Amazon.com selected,areas,,such,as,marketing,(Jarach,,2002;,Corvi,and,Bonera,....In,,, the,,,increasingly,,,competitive,,,environment,,,that,,,airports,,,operate,,,in,,,,promotion,,,has ... DEED:,,,a,,,Directional,,,Economic,,,Environmental,,,Distance,,,function,,,of,,,efficiency,,,27 79c7fb41ad